Menu engineering from Google reviews: free dish mention tool | VectorTilt
Free tool

Menu engineering from Google reviews

Search your restaurant. We read the newest Google reviews and show which dishes guests mention, love, or criticise. This is review talk, not sales data.

What menu engineering usually means

Classic menu engineering sorts dishes into stars, plowhorses, puzzles, and dogs using sales volume and profit. Stars sell and earn. Plowhorses sell but earn less. Puzzles earn well but sell less. Dogs do neither. Most owners lack clean sales data, so the grid stays empty.

The review signal as the twist

This tool does not see your till. It counts how often a dish is named in recent Google reviews, and whether those reviews are mostly positive. Treat high mention plus high praise like a star signal, and high mention plus criticism like a plowhorse you should look at. It is guest voice, not a P&L.

How to read the four boxes

Stars: mentioned often and mostly loved. Plowhorses: mentioned often but mixed or criticised. Puzzles: rarely mentioned yet loved when they are. Dogs: rarely mentioned and not loved. Use the quotes to hear the actual complaint or praise before you change a recipe or a price.

What this is not

It is not a diner-facing best dishes page, not a sales forecast, and not allergen or health advice. We never invent a dish that is not in the reviews or the menu list you pasted.

Questions about menu engineering

What is menu engineering?

Menu engineering is a way to sort dishes by how popular they are and how much they earn, usually into stars, plowhorses, puzzles, and dogs. This free tool adds a guest-voice layer: which dishes come up in Google reviews, and whether those mentions are praise or complaints.

Is this the same as a menu analysis of sales?

No. We only read public Google reviews. Mention counts are not covers sold. Use them next to your own sales notes, not instead of them.

Do I need to paste my menu?

No. Pasting dish names helps us match nicknames and specials. Without a list we only keep names that appear in the review text.

Is the menu engineering snapshot free?

Yes. You can run a restaurant a few times a day for free. The teaser shows the top 3 mentioned dishes. The full table, quadrant, quotes, PDF, and free first briefing unlock when you leave your email.

Do you store reviewer names?

No. We only use public review text. Reviewer names are not stored. Your email is saved so we can send the free first briefing.